Five automated emails every small business should send

Most small businesses only email when they remember to. The ones that grow steadily have a few automated emails doing quiet work in the background.

1. The instant reply

When someone enquires, they should hear back within minutes, even if it's just to confirm you received their message and when you'll respond. Fast replies win business.

2. The follow-up

If a quote or enquiry goes quiet, a friendly follow-up a few days later recovers a surprising number of leads.

3. The review request

Send it shortly after the job or purchase, while the experience is fresh. Make it one click to leave a review.

4. The rebooking reminder

Many services repeat: cleanings, maintenance, check-ups, seasonal work. Remind customers when it's time, and they'll book with you instead of searching again.

5. The win-back

Customers who haven't bought in a while often just forgot. A short note with something relevant brings many of them back.

A note on consent

In Canada, commercial email is covered by CASL. Make sure you have consent, identify your business and include an easy way to unsubscribe in every message.